Marketing Salary State-by-State Median Manager Salary 2023

“Your earning potential is heavily weighted on your work experience,” said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy. You know if you are being paid fairly as a Marketing Manager if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $107,931 per year.

  • Marketing managers must feel confident in their ability to determine workflows and coordinate with internal and external partners to make best use of the resources their company has at their disposal.
  • A senior level accountant with 7-12 years of experience enjoys an average annual salary of $188,578.
  • Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project.
  • According to the BLS, overall employment for marketing managers is expected to grow 9.9% through 2031, faster than the national average for other occupations.
  • Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager.
  • Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Automated retrieval programs (commonly called “robots” or “bots”) can cause delays and interfere with other customers’ timely access to information. Therefore, bot activity that doesn’t conform to BLS usage policy is prohibited. Analyze the market and your qualifications to negotiate your salary with confidence.

Marketing Manager Salary by State

The full compensation package for a marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing manager’s salary. Marketing manager positions usually require a bachelor’s degree in marketing or a related field. Besides earning a degree, having a portfolio and previous marketing experience is essential to becoming a successful marketing manager. Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager.

Marketing manager salary

Marketing manager careers are so varied today that it would be misleading to cite one general salary. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn’t that common until recently. California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour. The average additional cash compensation for a Marketing Manager in US is $9,211. Marketing Manager salaries are based on responses gathered by Built In from anonymous Marketing Manager employees in US. Raise your marketing skill set to the next level by completing Udemy’s online marketing courses.

Marketing manager earnings by seniority

Marketing manager salaries typically range between $71,000 and $153,000 yearly. To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns.

Marketing manager salary

A marketing manager with 0-2 years of experience earns an average entry-level salary of $77,612. A mid-career accountant with 3-6 years of experience makes $104,550 a year on average. A senior level accountant with 7-12 years of experience enjoys an average annual salary of $188,578. In addition to a bachelor’s degree and marketing certifications, https://wizardsdev.com/en/vacancy/marketing-manager/ marketing managers require several years of working experience to be successful in their careers. Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements.

Understand the total compensation opportunity for a Marketing Manager, base salary plus other pay elements

In marketing, your experience and the size of the company you work for can have a big influence on your salary. Marketing manager salaries at Meta and Lyft are the highest-paying according to our most recent salary estimates. In addition, the average accountant salary at companies like Google and Airbnb are highly competitive. Larger companies often offer larger salaries, but in exchange, they’ll look for job candidates who have extensive experience, possibly in a specialty. The BLS is committed to providing data promptly and according to established schedules.

Marketing managers play a critical role in the success of organizations across industries and earn an average base salary of $88,850 in the U.S. as of 2022. Marketing managers must pair an expert-level, well-rounded marketing skill set with strong leadership and collaboration abilities. Build a foundation for the next phase of your career by securing marketing certifications through Udacity.

Understand the total compensation opportunity for a Sales and Marketing Manager, base salary plus other pay elements

Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics. The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each year from 2021 to 2031. According to the BLS, overall employment for marketing managers is expected to grow 9.9% through 2031, faster than the national average for other occupations.

Marketing manager salary

Here’s what to know about a marketing manager’s salary, needed skills and how to become one. Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000.

Job Description

A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state.

Marketing manager salary

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice. Salaries for marketing managers can vary widely based on a person’s experience, their role or specialty, the size of the company they work for, and their location, among other factors.

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